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It goes to China in 2007 and Western Europe in 2008. It has, however, come close to confirming its plans for the Lexus-hunter's entry into the European market.Īlready established in the USA, Infiniti (choose your own pronunciation) was launched into South Korea in 2005 and Russia this year. No truth in the rumour that Nissan has appointed Buzz Lightyear as the new brand ambassador for its Infiniti prestige arm. Not unattractive and surprisingly well executed (GW even showed a strectch 'limo' version!), the Hover was a world away from the likes of the Holden Frontera clone displayed by rival maker Landwind (and made famous by horrific crash test results). GW arrived in Paris with its latest, the Hover softroader (also pictured). (To check out some of them click here).Īt least some semblance of original thought and design is emerging and legitimate Chinese manufacturers such as 'Great Wall' are now actually having a go at establishing their own design language. Indeed, even the Chinese car company's logos are often suspiciously similar to establish brands. This was no better illustrated than the full-scale, full-house Land Rover Defender knock-off (pictured) displayed by one Chinese company at the recent Paris Motor Show. Privately they're more concerned with dodgy joint-venture partners, an almost unprecedented level of red tape and corruption and the difficulties of establishing distribution and dealership infrastructure.Įqually concerning is the almost complete disregard to the concept of intellectual property in the world's most populous nation. Publicly their spokespeople talk of "huge opportunity", "an emerging super market" and "a wonderful chance to win the hearts and minds of new consumers". It's hard to overstate the concern established car manufacturers have regarding the sleeping giant that is China's auto landscape. Heard an automotive rumour or new model tip? Then let us know at and loathing in Paris CarPoint Confidential: week ending October 07, 2006Įvery Saturday CarPoint Confidential features the latest news snippets and the good oil other sources either won't publish, don't care about or don't know.
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Well, the story ends here right now, but Jaguar. The message, " the world's most aerodynamic production car", finds support in the cat experience, that looks a clear reference to Jaguar. A really slow cat, with no reflexes, asleep, that slipped on the car surface slowly without even realizing it. The German brand, in order to promote the " CLA", created a new commercial where a cat has been used to test CLA aerodynamics. The Jaguar message was clear: “ Magic Body Control? We prefer cat-like reflexes”. Jaguar offensive has not gone unnoticed and Mercedes answer would have been immediate. Afterwards, the marketing department of Jaguar USA created a parody of the commercial "Chicken", adding a jaguar in the final scene, symbol of the British car manufacturer, literally devouring those chickens involved in the representation of the Mercedes "Magic Body Control". According to that chickens behaviour, the commercial message was: “ Stability at all times. The commercial showed, on the soundtrack " Upside down" by Diana Ross, hands covered by white gloves waving chickens in the air, whose neck remained stable at each movement. Everything started with the commercial "Chicken" posted by Mercedes on Youtube, by which the German car manufacturer aimed to promote the new " Magic Body Control" system available for the S-Class.